Jill Myhre 0:13
Hello and welcome to another episode of simplify your business amplify your life. Today I have a special interview and it's kind of a full circle moment with this interview I have the fabulous Lindsay Badillo on today. And Lindsey is an incredible mentor and was my mentor for the last year. Lindsay is a marketing coach online course creator and public speaker. Lindsay's work expands from directing the long term marketing strategies for online businesses, to delivering workshops and trainings to a variety of audiences. Lindsay is the lead marketing coach and coordinator for a seven figure business development program, and is currently in the process of self publishing her first book, outside of work, Lindsay can be found taking road trips with her family and snuggled on the back deck reading a piece of fiction, you can dive more into her work by listening to her growing podcast aligned and wealthy.
All right, I am so excited that I have Lindsay Badillo on for an interview today. She is absolutely fabulous. Lindsey is an incredible mentor. And she was my mentor all last year. It's so cool to have her on this podcast, it kind of feels like a full circle moment.
Lindsey Badillo 1:26
Oh, that's awesome. I really does. Jill, it's awesome catching up with you. And just seeing where you are now and how things have changed for both of us. So many changes. It's like you said, Oh, status quo. So it's like, in many ways, things are still the same. But also they're so incredibly different. So I'm so honored and humbled and excited to be here with you and to have this conversation. So thank you for having me, Jill.
Jill Myhre 1:49
Thank you. I'm honored as well. But for my listeners, why don't you give us a little bit of your background? And what got you to where you are right now?
Lindsey Badillo 1:58
I feel like that's such a loaded question. And now that I'm on the other end of it like because I asked that same question to my podcast, guests might tell me a little bit about yourself. And that's such a loaded question. But I guess in short, I, oh, let's let's take it back. So I actually was a first grade teacher, formally, my trade, I have my certificate up on the wall, it will actually expire this summer. So I am going to look into renewing, renewing it just because I like to say I'm a certified educator. But anywho so I was a first grade teacher. And really, I knew that I love I do love teaching people like it is in my heart. It's what I'm passionate about. I love seeing the light bulb moment go off. I love organizing structuring making things teachable and digestible. You know, learnable, not just teachable, but also learnable it can you learn it and then can you implement it. So I am naturally a teacher. And however, whenever I got into teaching elementary, I was teaching first grade, this was pre pandemic, this was like pre all the craziness. And I unfortunately knew that teaching would not be for me, in the elementary field, at least I knew that that would not be for me forever. And it wasn't necessarily the kids or the system even it was more so the fact of like, I just cannot show up every single day, you know, to the same place, same building, like I need fast paced, I need something fun, I need something different. That's how I thrive. So long story short, I started a blog and made millions from it. Just kidding, I didn't I did not do that. But I think whenever we're looking for online work, we all start with a blog, you know, yes, and you can relate right? So started with a blog and literally had no idea what I was doing. Found coaching and invested into my first coach I started out as a relationship coach, I had been through lots of stuff relationship wise and just, you know, some grief and things like that growing up. So I had a lot to bring to the table and into the into the you know, connection arena and helping people connect. So I said, Okay, you know, the the words of the wise are to niche down, claim what kind of coach you are. So I did that as relationship and intimacy coach, actually, and I focused on that for how a year maybe a little bit less than a year, I'd say a little bit less than a year. And then the pandemic did come and I had several of my friends reach out to me and say, Hey, Lindsay, like, I would like some help on this. Like how did how are you signing clients right now? Like, how is it working for you right now? What are you doing? So it really happened by accident. My first business clients, quote unquote, business clients. Were actually people who had been in previous masterminds, but like they were actually like my peers. That was it that were in previous programs with me, so that was really cool. Because I think it also comes to the fact of like, you never know how and where you'll connect with the people that you meet inside of your programs and your masterminds and the courses that you take. So, um, it was really cool to, like, help them. And then it just went from there, because I found that at the core of business, at the core of signing clients, at the core of marketing yourself, is building relationships. And so it was just such a natural progression to go from, okay, I'm a teacher, that I'm a relationship coach. And now I'm teaching business, which is ultimately, you know, teaching in relationships. So it's teaching people how to build relationships with their audience with their communities, that will ultimately be a beneficial relationship for both of you, you know, it's like, how can I serve you? And can you serve me? Will this work for us? And can I help you get to, you know, point B through this container? So anyways, business was such a natural progression for me. Now, over the years, well that was back in 2020. Yeah - 2020. And oh, my goodness, it's 2022. Right now, can you believe that was like almost six months into 2022?
Jill Myhre 6:09
Lindsey Badillo 6:12
Yeah. And it's like, it's so weird to even say that out loud. But so in the last two and a half years, a lot has changed, but also a lot of still the same. So I'm still working with fellow business owners, I have broadened my niche a little bit. So I'm working with a multitude of business owners, from coaches and consultants service providers to I'm actually the head marketing coach inside of a company called seven figure MSP and we work primarily with cybersecurity and IT experts. So completely opposite end of the rainbow, you know, you got cybersecurity people over here, and you got Lolly dolly energetic coaches over here. So, so different. And yeah, it's just been a really awesome transition. And I think that it's also a really cool time to just to just own what it is that you do, and no matter what, quote unquote, niche that you're in, but just on what it is that you do, stay true to yourself, and ultimately, to know that like your marketing strategy, quote, unquote, is universal. So it's like, if no matter what it is that you're choosing to do, the really, core pieces of marketing are going to be the same, they're going to stay the same. It's build relationships, toot your own horn, tell people why it is that your values are worthy of being purchased. Like why is it that your that your company is the go to company, you know, and staying consistent? Those are really the that's what the what's at the core of an effective marketing strategy. And with that, it's like, you have to check your alignment with it, you have to check. Are you in alignment with your business structure? Are you in alignment with what it is that you're coaching or teaching or serving in? Right? Because I know that Jill, here, you have service providers, you have coaches, you have consultants, you may even have some brick and mortar business owners that are listening. Right, right. Yeah. So it's like at the core of your marketing strategy, I don't care what it is that you're selling. Like, you have to check your your alignment with it all and say, okay, is this what I really want to be doing? Like is this really the way that I want to do this, because if you're not in alignment with it, that's going to trickle out, like we just talked about before hit and go, but it's like, it's going to trickle out to every other piece of your life. So, you know, just just looking back, I guess, in the last three to four or five, even longer than that years, and seeing how much has changed. It's all been, because I was checking that alignment, and I was checking and for me, there was no other option. Like, it's like, for me, it's like, if I'm not in alignment with it, like literally, it's like my five year old, she'll just sit down and pout, that's how I am energetically. It's like mentally, I'm just like sitting down and pouting. And I just can't do it. I just can't. You know, everything feels hard. I feel so much resistance. Sales, obviously, take a hit, you know, ever, like it feels like you're not getting the results, your clients aren't getting the results. Everything feels like shit, you know, to say that. Everything just feels harder whenever you're not in alignment. So yeah, if you're filling that in your business, or if you're filling that with your marketing strategy, check in. Yeah.
Jill Myhre 9:14
I know, both of us. Just recently had a little sabbatical from the social media like Instagram. I still am on sabbatical. I know you took a long period there. So tell me a little bit about that. And what that did for you.
Lindsey Badillo 9:29
Oh my God, it was freeing. Freeing, it was so freeing. If there's any word that comes through, it's just like freedom. I just remember feeling. And I really am not like the type of like addicted to social media. I've always had a very, I would say a very good balance. You know, just like, hey, I would turn I wouldn't even get on it on the weekends because I have two kids a husband like we're doing real life stuff, you know, outside of Instagram. So I didn't even feel before like it was like, oh, it's an addiction. But I felt this pull to just get clarity like to just sink in and to sink deeper into my life and to sink deeper into my values, my vision to get into alignment, you know, like it was just this feeling of like, I need to sit, I need to sit and I don't need to hear or to see or to consume anything from anyone else. Other than myself and my family and the clients that I'm serving, like, that's it. And so it was, it was such an awesome experience. It was supposed to be 30 days, well, then it was like the 30 days rolled around March 1 hit, and I'm like, I could keep going. It went a little longer than that. And even now, it's still very, very light, my usage, there is very light. It also allowed me to zoom out and to see, hey, there are so many other marketing opportunities than just Instagram or Facebook. You know, I know a lot of business owners deal with feeling very heavy or feeling very forced to show up a certain way or to to market themselves as hardware to post content every single day in and out those things are effective if you're in alignment with it. Absolutely. But whenever it feels heavy, and it feels forced, and it's a chore every single day to do it. Again, that energy trickles outward, right? So, so my advice there, if anyone's thinking about this, give yourself a break, and I'm taking a month scares you. If if taken two weeks scares you, give yourself a week, take seven days off, I promise you, whenever you log back in after that seventh day, you're going to realize that nothing has changed, not like everything is fine. And it that was eye opening also to come back in and to realize it's the same stuff happening. Like it's you know, you're scrolling and you got people up there in the stories talking about the same stuff selling the same things. Yeah, say the same things in a different way, you know, so yeah, if you're filling that call, like, zoom out a little bit, take the break, and then you're going to be forced to get creative with your marketing, then you're going to be forced to get creative and to think outside of the box and to explore other wholesome avenues of hey, how can I put my services out there? How can I sign clients? How can I bring more customers into my pipeline, you're gonna get really creative if you have no other option.
Jill Myhre 12:18
Right? You know, I think we have this thing where our business is online, so you have to be on social media or whatever. And it's like, how did businesses grow prior to social media? There were ways of marketing that are still good today.
Lindsey Badillo 12:38
Yep, connections, your network, word of mouth, having a good old conversation with someone, referrals. That's been, I will say, like practically speaking, what's really what my bread - butter bread and butter quote unquote- I don't know if anyone else says that if you're not from the south, but my bread and butter during that time, and still has been really because I've been very light on social media. But was email email marketingand and Upwork. Upwork is awesome for b2b marketing. So if you are a business owner, and you're looking to serve other business owners, I highly recommend Upwork build out your profile on there. And you're basically going to send proposals and like pitch yourself, which I think is so cool, because it's going to skip all the fluff, it's going to skip all the fluff. And it's like, Hey, you want to work together? Like I have these services, let me help you. So Upwork, referrals, and email have been really awesome. And I will also say that I've been a little bit deeper in LinkedIn, which again, is another social media platform. So I tread with caution there. However, LinkedIn has been really awesome to cut some of the fluff and some of the surface level comparison that you can feel, you know, on LinkedIn, on Instagram, and Facebook, not knocking any platform. I think that they're all great in their own way. But do you have to check yourself? You know, so I've really enjoyed LinkedIn for the past few months as well. Yeah, yeah. The cool tips or anyone thinks
Jill Myhre 14:10
Those are good because like I said, Too many times we're at work online businesses, so we think we have to have those things and you don't if it feels gross, it's just going to everything's going to feel gross. So yeah, absolutely slow line. Definitely. So how do you think the marketing then affects the sales part of it all?
Lindsey Badillo 14:38
Marketing is like the it's the precursor to everything. You know, marketing is the thing that's going to get your people inside of your funnel quote unquote, right, like not necessarily your funnel like you've built on on your funnel page, but like your actual business funnel, I don't care if you have a yoga studio or if you are a coach, like your funnel is your face is really the front line of your funnel. It's the first time that they speak to you is the first time that they ever hear from you, it's the first touchpoint they ever have with you. So if your marketing strategy is filling off, guess what it's you're gonna wear it in your energy or to wear it on your face, whether we like it or not, I got told yesterday, Lindsey, you're wearing your emotions on your face. It's a very good reminder that just because we're not saying it, just because we're not putting it out there through our words, sometimes that misalignment can come through our energy. So if you are not in alignment with that, and if and if your marketing strategy, for example, if you're showing up every day on Instagram, and it's been in, you're spending a lot of time there, and you're in the Facebook groups, and you're just like six hours a day on social media. And your number one value in life is presence, or family, you have a misalignment, they're like, boom, there's your red flag, like, it's going to take a toll on your sales, and your family and yourself like and all of the things that are entwined relationships, happiness, presence, all of those things are going to take a hit, because it's not aligned with your values. So you have to check yourself and say, Okay, does my marketing strategy really support my values? Because that's what's going to increase your sales. It's like, for me, personally, I love having conversations. I love doing this. I love talking to people on the phone. So it's been so easy for me to get a referral and say, Hey, someone says, Hey, Lindsay, like I have this person that they could support, you know, for me to just say, Cool, give me their phone number, I'll call them. Yeah, like mind blowing, right? Like, how easy is that? It just pick up the phone and call someone?
Jill Myhre 16:38
Well, that's the thing. Nobody does the phone thing anymore. It's like, the phones do work, like as a phone, and not just a texting tool.
Lindsey Badillo 16:47
That's it. And if so easy to me, and it fits my values. Like if it's easy, simple, like connection based conversations, let's see if this is a fit, you know, and just having real conversations. So you have to ask yourself, Hey, what are my core values, there's actually a really cool. This was actually by Brene. Brown. And if you've read any of her work, if you're familiar, familiar with her work in, dare to lead and I think she even does it and daring greatly. But there's a list of core values on there. This is like a tangible exercise, anyone listening can take away, I highly recommend doing this. There's a list of values, and you can even Google if you've never read it, let Google Brene Brown core values, and it's going to bring up an entire list of values, what you're going to do is you're going to go through that list of values and circle several of your top 10 It's gonna be really hard, because there's like 50, maybe even more values on there. And you know, that there's family fun achievement, all kinds of values, and you're gonna want to circle them all. I know, I did. I was like, all of these are important. What do you mean? So you're gonna have to go through and circle 10. And then from that 10, you're gonna narrow it down even further to your top two values. And it's so hard, but what it's going to do, it's going to make you prioritize those, those two first in your life, and every single decision that you make in business, and your marketing strategy and your investments, everything and where it is that you're spending your time, your energy, your money, all of your resources, you're going to say, Okay, does this align with my values? Does this align with my top two core values? Because yeah, it may align with something else that was on your top 10. Right, or in the big list, but does that align with what's true to you? And then that's gonna make every decision that you make, from there on out so much easier, so much easier, you know? And for me, it was like, I haven't realized how for Okay, so for an example, my top two values are growth, and courage. So it's like, am I committed to growth at all times? Absolutely. As a mother, as a wife, as a human, as a woman. As a business owner, I'm always committed to growth, if that's just me, super resilient. Like, we're just gonna keep going, you know, and then courage like, Can I do I have the courage Can I stick to courage, even in the hard moments speaking up, and it's hard, doing the thing that's hard making the business decision that's hard pivoting, leaning back in this area leaning forward in this area, and it's scary, but it's going to it's going to call it's going to require courage. And so what I found was that, okay, family, or even achievement, I even said that well, like that was, that was important to me. It's like, I want to have these really great things that I want to provide for my kids. But what I found was that growth and courage were like the predecessors to those things. It's like for me to be committed to my family. First, I've got to commit to courage first, I've got to commit to growing as a woman and as a mom, because then it's like, the family is like, envelopes in that you know, so it's a really, really cool exercise, highly recommend, and then you're going to be able to see, well, my marketing strategy does it fit in with these values? So for me, it's like, It took courage to stop selling on Instagram stories, stories every single day, it took courage to stop doing a real, you know, and I really didn't want to It took courage to, to go out to, to stray away from these mainstream online marketing tactics, and to do things that fit my life, my family, my business and the way that I want to do things. But it has nonetheless been the best decision I've ever made probably top top three decisions for sure
Jill Myhre 20:31
that it feels so good, just listening to you say, it just feels so good. And I'm excited, I'm gonna have to try that exercise. I've never done that.
Lindsey Badillo 20:40
It's so good. I was I was really surprised, actually, whenever I went through it. And I actually did the 10 and then got to the two, I was very surprised at what came on the other side. And so now whenever I'm checking myself, we keep talking about checking ourselves. It's like, that's what I have to come back to courage and growth. And Mike, does this support me and these two values that support my commitment to these two values? Every single decision?
Jill Myhre 21:05
Wow. So let's talk a little bit about then owning your voice and standing out in these areas where again, we all feel like we need to fit in. So we need all do the same thing. We we look like a little me two robots walking around 1,000%. And
Lindsey Badillo 21:23
I think it comes back to zooming out again. And it's like, you have to zoom out to zoom in. Sometimes you have to take a bird's eye view and say, is that really like a good representation of who I am? And what I stand for? Is that really me like I look back Jill, on just its growth, its growth, you know, so I look back on some of the stuff from you know, two, three years ago, and I'm like, that is anyone but me, that wasn't me. And it's like, in that moment, it felt like me because I was doing what I thought I needed to do. And I was committed to it, because you know me the achiever, right? I got some I got some core wounds, and they're working. But it's like, if you have to zoom out, and if you feel like you're like you're just trying to fit in, or if you feel like you're a cookie cutter mold of someone else next to us, probably because you are right. It's probably because you're doing the things that you've been told that you were supposed to do to get this certain thing. Or maybe you're subconsciously mimicking someone else. Or maybe you're you're doing all these things, because you want what you want really badly, you want to hit the X amount per month goal, you want to achieve that. And you see what's worked for someone else. So you do what they do, and you think that that's going to be the thing, or that business model is going to get me there. Or if I do that course, that's going to get me there. And if I talk that way, that's going to be the thing. But what's going to be the thing is you being you and I know it sounds so cliche, it sounds so corny, but it's so true. Because there's no one else in the world that does it like you do, right? There's no one else in the world that's going to sell the way that you do that's going to serve the way that you do. There's going to run a business the way that you do, it's going to help your customers and clients the way that you do and so it's almost like, if I'm selling you if on the front of my lemonade stand. It says chocolate milk out there. But whenever your clients get to you, and then you hand them a cup of lemonade, because you say, Oh, well, I saw someone else sell chocolate milk, but I'm really going to be given you eliminate like mismatch what? And that's what a lot of us have been guilty of doing. Yes. And it's not it's not out of maliciousness. It's not out of you know, we're not trying to be out of integrity. It we're just trying to get where we want to get you know, and that's okay, it's okay. But I think we have to zoom out, we have to become aware of it. And then we have to come back to our core values and say, Okay, what's going to allow me to be a representation of my values? What decision is in alignment with my values? And then you have to go from there?
Jill Myhre 23:58
Yeah, yes. Oh, absolutely. And all doing all of that is what brings you back to simplifying your business and I am preaching on that constantly because I want that for everyone is to simplify their business so many times and I've done it myself is you want to make sure that you make the right decision. So you're trying to just do exactly what that person does, but you don't even have any clue what the context behind all of that is. So it kind of goes with when you see these people screaming out that they made $10,000 In a matter of 10 minutes or whatever, you know, and I let me show you how to do it. I caution that I mean it's I do and it's you can do it. But there's a lot more that comes from it and it's not in a matter of 10 minutes something way back or what they've built up to has gotten them there. So
Lindsey Badillo 24:55
exactly because even like Jill whenever in the very first parts like will tell me about yourself. Like My story started way before I was ever a teacher, yeah, our stories start way before our elevator pitch, you know, like they start way years and years before that. So it's it's absolutely impossible to mimic what someone else is doing. In order to get to your goal. It's just impossible. So I agree with you, Jill trends like, like, go with caution, use your discernment and making investments or listening to the content that you're consuming and, and just just zoom out a little bit if you need to. There's a there's a quote that actually reminds we haven't reset simplicity, it's, it's about coming back to simplicity. You know, it's it's Tony Robbins says complexity is the enemy of execution. And it's like, if we are making things complicated, and a lot of times that comes from us looking at what other people are doing and trying to like ABC, you know, z y x, like trying to reverse engineer it that is complex, why not just put on paper what we know to be true, why not just put put down what we know how to do 1,000% Without a doubt, you know, or we know that this is what we enjoy doing marketing wise, or we know that this is the thing that I can commit to every single day? Because that's what I do? Well, that's simple. Yes, it gets complex, whenever you're learning things, and you're doing things that don't align with you that feel hard, you hate doing it. That's the enemy of execution, because then you're never going to get to point Z, you're never going to get to the goal that you want to get to because now you've just like, complex it all up. You know, I love that I love that you're all about the simplicity. And that was such a huge driving force. And we're working together Joe's like how like, I just want this to be light and simple. And you know the power of that because as long as you've been working with business owners, like if I can make it simple for them, then they're going to move forward. But whenever we start overcomplicating things, that's where it gets messy, that's when they get stuck.
Jill Myhre 26:56
Yeah, yeah. Oh my gosh, oh, this is such good stuff. I know. It's so good. So, as we wrap things up here, what advice would you give to someone who is, you know, starting, whether they're starting out? Or maybe they've been in business for a while, and they're just sitting there secretly tired and broke? Yeah, you know?
Lindsey Badillo 27:22
What advice would I give them take one step today, that's going to be just one step, not 1000 steps, take one step one baby step, that's going to put like put you in the direction that you want to be moving in. So if you know that you want to start the business, or if you know that you want to, you know, let's just go there. If you want to start the business, what is the very next step that you need to do? What is the like? What, like not 10 steps from now, what's the very next thing that you need to do? Do you need to file for your LLC? Do you need to? Do you need to tell your spouse would that be the next step? Sometimes it's not starting the website or the landing page, what is the very tiny next step that you need to take? Because momentum, like any type of momentum that you have any type of forward movement that's going to propel more forward movement? And so it's whenever we get caught up? And well, how am I going to start the Instagram page? And I don't know, content deposed? And I don't know how to do a website. And I don't know how to do all those things. Well, it's like, what's the very next step that you need to take? That's real that right there? Yeah.
Jill Myhre 28:36
Oh, that's great. All right. And then I do I do want to ask you this question. What have you learned from being in this field that you feel like people should know?
Lindsey Badillo 28:49
Good. That's good questions. Um, I learned that I feel like people should know. There's so many things coming through right now. The first top the top two things is that it's, it gets to be easy for you. It does, it's hard. But when there's context of that, it's hard. It's Sorry, I got a reminder going off over here. But it is hard. And it will be difficult, but it gets to be easy. So whenever you feel that it's easy relish in those moments, and acknowledge those moments, and those days where you feel like you have it all together, acknowledge those moments and say, wow, this really feels good. Because the more that you acknowledge it, the more that you're going to fill it, you know, and so like, don't, don't get it twisted. Now. It's going to feel hard, and you're gonna do things that are gonna push you out of your comfort zone. But if you're checking in with yourself, you're making sure that you're aligned with your values. You're staying true to yourself, you're you're taking those moments where you have to zoom out, I promise you, you're going to start noticing those easy moments. They're going to become a lot more frequent than those really, really hard. That's really really tough days. Oh,
Jill Myhre 29:58
yay. All right, so where can the listeners learn more about you?
Lindsey Badillo 30:04
Yeah, so I, um, you can definitely find me on Instagram, I am still active there. somewhat @lindsay.badillo, you can visit my website, LindsayBadillo.com, you can explore a little bit there see a few ways to work with me or to get to know me, we also have our podcast we are at 70 episodes now we will be putting out 70 episodes this week, aligned and wealthy. So this was formerly known as the aligned coach podcast. And since over the last, you know, three to four months, we've been expanding and evolving. So it's now aligned into wealthy and this is the place where we talk all things leadership, heart driven marketing, wholesome marketing, all of the things in between of, of rising into your level of wealth, whatever that means for you, because it's different for every one. And also leading in our lives and leading in our businesses with heart, you know, and doing it with each other doing it with community. So, there. Thank you so much, Jill, for having me on. I've absolutely enjoyed this. Well, I
Jill Myhre 31:08
I feel so honored to have you on the here. But thank you again for sharing all your knowledge and all these links will be in the show notes too. So So there'll be able to get in touch with you as well. But thank you so much. Yes, thank
Lindsey Badillo 31:24
you so much, Jill. I absolutely enjoyed this. It's truly been an honor. It was an honor to work with you. I just love you so much. I think you're phenomenal. You're a phenomenal coach and to mom and business owner and all the things and friend, your great friends. So thank you so much, Jill.
Jill Myhre 31:38
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