Unknown Speaker 0:13
Welcome to another episode of simplify your business amplify your life. We have a wonderful treat for you today. We have a guest on our podcast today. Amelia stamen, of virtual Amelia is a copywriter and email marketing strategist who helps entrepreneurs and coaches form connections with words that lead to conversions. She had the honor of helping dozens of coaches save time, make money and feel relieved by taking the writing off of their to do list. She provides copywriting services for emails, website and sales funnels. As a mom of two she thrives in taking care of her family and running her business. I want to thank you for being a guest this week. I'm so excited, honestly, to have you on this podcast. So tell me a little bit about the kinds of reactions that you get when people know they have to do some sales copy or writing content and that kind of thing. Yeah, thank you so much for having me. First of all, Jim, um, and yeah, the reactions people get are just a hesitation. Frustration eventually turns up. But really, it's it's procrastination, they just don't want to do it, they'll keep pushing, the task will keep pushing and later, and eventually, I'm working with some people where it's two or three years and they don't have something you know, as simple as a welcome email sequence in place to help them warm up their, their, their cold leads and everything. And so it ends up being years of being procrastinating tasks. So that's really the mindset that I see that when coaches come to me looking for help with their copywriting. Yeah, that's kind of crazy, isn't it? I know, it's like you can sit down sometimes. And maybe you have advice on this. But you can sit down sometimes to write your content, whether it's a blog, or whatever. And it's just like, everything goes blank. And it's like, I don't have a thing to say to me.
Unknown Speaker 2:09
Yes, yes, that's pretty common in the blank page, you know, the blank page scary uses is definitely a thing. You have said it with me, but I have any advice on it. And the only thing I can say is just like let it out. And sometimes for some coaches, I find that verbalizing is a lot easier for them than writing and typing. So if that is you, then you can use a software like, you know, a voice transcription software. And you can record your voice. And it can write it all out for you. It's not going to be perfect, of course, but at least you'll have a starting point from them, which you can edit and move around and add to and different things like that. And then another thing is just set a five minute timer and just start you know, a lot of times, that's the hardest part is just starting. So set a five minute timer. And that's it. That's what you're going to do. That's what you're going to start and if nothing comes in those five minutes, then walk away from the task and return to it another time. Another couple of days later, if possible. And at least those five minutes will have gotten us a good start or not. Yeah, yeah. I feel like sometimes, when ideas come to my to mind that I want to like talk about on the podcast mode or whatever. It's never at a time where I'm ready to sit down and just like write stuff out. It's always like at a time when the most inopportune.
Unknown Speaker 3:36
Yeah, like standing in line at the grocery store, right?
Unknown Speaker 3:40
Gotta remember that. And, yeah, if that's not written down, that doesn't happen. So.
Unknown Speaker 3:47
But I'm excited because I want to hear about how you write copy that converts in like three simple elements, like you were talking with me earlier on. So I'm, I am gonna kind of turn it over to you and let you kind of explain that to us. So the three simple tips that I have to write copy that converts, I'll call them today, the three eyes. And I kind of when I was thinking of this, I'm like, oh, it's like the concept of the third eye. I don't know if you're familiar with that. It's the Yeah, the third eye where you can see beyond perception. And it's like, you know, spiritual realm thing. Yeah, it's kind of just like that. So we're going to talk about our three eyes today. So the first eye is your ideal client. Now, this is the element of copy that really helps you to speak to one specific person and doing this research on the ideal client is. You may have heard like create your ideal avatar, what kind of demographics it goes more beyond just the basic demographics. You need to get into their fears. You need to get into their like what they really want out of life, what they're really trying to
Unknown Speaker 5:00
To get out of buying whatever you're trying to sell, because a lot of times, it's not just like, they're not buying the course, they're buying it for a reason deep down that seated in their heart or in their, in their head that they're really trying to transform. So you need to figure out what that is in order to speak to that so that they can see when you're writing, you know, what they are feeling. And they understand that you know how to get them from point A to point B. So some techniques as a copywriter that I use to do this is, um, while like I said, research, so, as a copywriter for my clients, I will have, I would like to research their current and past clients. And that helps me get into and hear from their mouth, not from the clients mouth of what they heard the client say, know, from the actual client of what they experienced taking that course or taking, you know, experiencing that coaching session with that coach and really hearing it straight from the horse's mouth as they say.
Unknown Speaker 6:06
Another another way, is doing online research. And that can be in the form of like, online forums have little whether it's, you know, Yelp is not used so much anymore, but it still is to a point with certain services, it just depends on the service and the niche that you're providing where that search is coming from. And as a copywriter, experience, copywriter, you know, where to go to first. So I, you know, I frequently use Reddit to do this, I'll even use Facebook groups and kind of just scope creep and what people are saying about certain services and things like that. So you're really just looking for what people are saying, when they're not being told what to say, or when they're not being recorded, so to speak,
Unknown Speaker 6:48
that you want to hear it from them in a way that's not being catered to what you want to what they think you want to hear. Sure, yeah. And and then also reading, you know, testimonials, of course, helps and doing a quick competitive analysis on whoever your direct competitors are to see what how are they explaining the same concept? What are they using? And you don't obviously want to take it word for word, because that would be plagiarism.
Unknown Speaker 7:14
But using that as inspiration, and just kind of like that stepping stone to get you started. Awesome. So get Sure. So that's the ideal client? Yeah, that was the first i Okay, ideal client, the second eye is I'm going to call it industry, because I needed an eye.
Unknown Speaker 7:34
Perfect, it works. So what industry are you trying to attract or work in? And basically, this is niching. And a lot of people with this have a hard time, of course, picking and choosing just one thing, you know, like, I want to help everyone I want to help all the moms, you know, it may not work so well in your favor. If you try and do it that way. The really great thing about niching down and similar to the ideal client is that you are speaking to that one person, you are speaking to that one pain point that they're trying to resolve. So I in my business, I say that I work with coaches and course creators. That's a niche right there. I'm not saying I work with all intrapreneurs No, no, no, I don't work with dog trainers, I that's just not the people I want to write for. So it's kind of something as simple as that. And you can get really specific on it or just kind of generally specific like I do. But even so it'll help you speak to that person. And it'll help that person see themselves in the copy that you're writing to them. Yeah, I'm all about the narrowing down. And I get it. Because in the very beginning of business, I thought the same thing to Well, I could probably help people in a lot of different ways. But you know, when you narrow down, you actually get more people, you're speaking to that person. And so when when a bunch of people go and look at your page, and no, it doesn't speak to them, specifically, nobody's going to buy it. So you can have 1000 people look at your page, but if you're not speaking to them specifically, they're all going to say, This isn't me, this isn't for me, this isn't going to help me. But when you're speaking to that one person, you'll get that sale. And you'll you'll you'll get that oh yeah, they can help me ditch my fears. They can help me overcome the overwhelm, you know, they can help me as a as a single mom of two trying to navigate in this life, you know, so you really want to speak to that specific person and that niche, it takes some research and it takes some trial and error. Sometimes you may start in one niche and decide, you know, I don't really like this, I don't really like working with either these type of people or I don't like offering this kind of service, or I don't like writing about this particular topic. In my case, I've come across a couple of topics that just feel icky, and that they weren't like scammy or anything. It was just a darker topic that I didn't feel there.
Unknown Speaker 10:00
Very nice writing about. So that was my personal experience and like it's okay to change your your business is not set in stone, your website can be updated can all be changed, we can, we can pivot any time. I think that's a very good point though because sometimes we start out in a niche. And then and there's this this quote, as we were mentioning earlier I recently attended, this can get really hairy for some of you,
Unknown Speaker 10:27
you might start to uncover some truths about yourself that you may or may not like, but that's what's going to help you write better copy. Once you figure that hard work out. You'll be able to speak to that individuality your brand will be speaking the way you speak and you project yourself the way you want someone to see you or that the way the world the way you think the world should see you.
Unknown Speaker 10:51
So yeah, once you figure that out, and there's, you know, as I'm a conversion copywriter, I kind of do a lot of everything. But there are copywriters that focus specifically on this, it's amazing. And I kind of didn't realize, I guess I realized it but I didn't actually come across any my personal life until I attended this conference. But there are literally copywriters that literally just focus on your brand voice, they'll help you uncover what makes you unique as an individual, they'll help you uncover that brand voice, make sure that it's consistent. And some of them some of these ladies will even help you pick out outfits that will portray yourself in a way so that your website is like cohesive and everything's on par with each other and your brand voice. It's amazing. Wow, wow, you know, but that is like, you don't really think about that. But it is really critical. You know, and like you said, you may find things out about yourself that you didn't, didn't really like, but so many, our society tells us everything that we should be doing, you know, graduated high school, go to college, do all this stuff. And we fight against a lot of that, especially an entrepreneur, because they have a whole different mindset. But oh my gosh, how important is that? Is Yes, dividual? Yeah, and and that'll help you just, that's what's going to set you apart from all of the other coaches or entrepreneurs out there is what makes you individual. That's what's going to attract the people the difference between if you're, if you're a life coach, if your life and mindset coach, and there's another, you know, a million other life and mindset coaches, someone's going to choose you because of you. And so that you need to figure out what that is. And you need to be able to speak to that. And that needs to come across in your writing as well. Yeah. Oh, my gosh, you know, you think just sitting down and writing a piece of content, whatever, you know, but there's a lot that goes into it that we don't even that we don't even think about that can make or break a sales page, even, you know, yes, yes. Yeah. And it's it comes across, and it kind of all of these things will help you write anything, once you have these things down, you'll be able to have a clearer picture to be able to write that sales page to be able to write those emails to be able to speak. So you're not sitting down and writing a stuffy email because you feel like that's how you were, you know, taught to write an email, like Hello, Mr. So and so no, you write how you want to write, that's, that's what's going to make you unique. And so that's going to come across and all of your copy and really help you convert with your audience. Or, oh my gosh, this is this is great. This is great stuff. Because again, like I said, we don't always think about when we sit down to write stuff, how we need to the things that we need to keep in mind so that we're speaking to our ideal audience. So templates and formulas and all of these things are those two things are actually super popular in the copywriting world because we're as copywriters. And as teachers. We're trying to help people write copy easier, so that you might come across like formulas and templates, templates can sometimes be very helpful, but they can also be very stiff. So if you come across a template, just kind of like I don't know, I guess what I'm saying is take it with like a grain of salt. You know, it's not going to be your, your, your your holy bible that you're going to be writing from. But the formula is copywriting formulas are very specific and are very true to how they work. So an example might be using that. That peso formula, which is the oh my goodness, I'm blanking on what it stands for. But we'll come back to it. Was it the Aida, attention, interest, desire and action, that's the ADA formula that is proven in the marketing world to help bring right your reader through their buying decision. So following those formulas are actually super important. And a lot of people are like, no, no, I just want to write it how I want to write, you should probably follow the formulas that have been proven to help your readers convert and that's what I'm trying to make
Unknown Speaker 15:00
difference of between the formula and a template formulas are kind of your go to. The templates are just there to help you get started, I guess I can say, yeah, yeah, that's a good point. Are there any, like resources that you would suggest to somebody who's trying to do their own copywriting that have helped you along the way are two main resources that I actually use when I'm doing my writing. And one of them is called Grammarly. It's a, it's a website and a Chrome extension. And I think they even have a phone app. But it basically checks your writing as you're typing. It checks for grammatical errors. But it also just checks to make sure that everything is you know, spellcheck and all of that that's more of the grammar, which doesn't always apply in copywriting, to be honest, but it is helpful, because sometimes you may be using a software that doesn't actually have a built in spell checker and all of this, so it does it for you. The other one that I really like, and I always use is actually called Hemingway app.com. But those two are my favorite resources to use. And then, of course, I have some resources that you might find, as well. I do have a 10 point checklist that you can use in your revision stage to make your writing more concise. And you can get that at my my website. The direct link for that is www dot virtual amelia.com/checklist. And my name is spelled fine. So I need to put that out there. So it's a m i l i A So www dot virtual am i l i a.com/checklist. And we'll have that person in the show notes and everything. So yeah, yeah. Oh, that's awesome. Yeah. So what out of the copywriting that you do, what would you say your favorite right now I'm really liking emails, whether it's sales and or nurture, welcome emails, I kind of I gravitate towards the emails, there's just something less I guess the finality of it is like less more. So people are a little less attached to emails than they are to their website copy. So it just makes the process a little bit more fun for me to achieve.
Unknown Speaker 17:12
And, and then I like also in the, you know, as well as my copywriting, I do actually offer to implement and design them. So I just like seeing the final email go out and all of that. It's just fun, obviously, to see your copywriting get published. So sure. So when you work with your clients, you will write like, like, Let's go off to the whole email thing. You'll write their welcome email sequence. And do you set that up then for them? Or yeah, I'm one of the fewer ish copywriters that are currently offering both the copywriting and the implementation of them. So I'll help you design and set them up and then even integrate it into your website and create a landing page that you can use to promote if you have a freebie opt in that you're trying to use. So yeah, I kind of I'm a one stop shop for your welcome email sequence. I don't do that for all my copywriting services. But I do do it for the welcome emails and for the emails, basically. Yeah, I know I, I talked to a lot of people that always struggle with that part. And like you said, at the beginning of the show, here, we you have a client that sometimes it's yours before they ever get that welcome sequence in place. And so I know there's listeners out have the same thing where they need to get it done. It's just the automation part of it, setting that up, kind of just like stops them. So then they end up procrastinating. Yeah, exactly. And I'm really good with technology. So I've used multitude, a multitude of email service providers, obviously, based on what the client uses already. Or my suggestion. I like to at least give that help. Because yeah, if you're not going to be able to implement my copy, what's the
Unknown Speaker 18:55
point of me writing your god you were you? I want to see it out there as much as you do, you know, so I do help with that point. Oh, that's awesome. Do you do you have anything that you any advice that you want to leave the listeners with that maybe I didn't ask about or certainly thing you wish I would ask about?
Unknown Speaker 19:13
Just the I don't know, I guess just the advice of yeah, you're not stuck with one thing, you know, and it's the same thing, whether with your service offerings, or with the niche, like I said, or even your ideal client. You're just it's not you're not stuck with it. And it took me a little while to get that. And sometimes I even still like, Am I doing the right thing? I think we all you know, have that kind of Yeah, we all question that. And maybe you are, maybe you aren't, but you'll figure it out in the end and just don't be afraid to change it. Everything on your website, all the writing can be changed. So I guess just leaving you with that little nugget of thought. Yeah, yeah, that's great. Again, why don't you just tell the listeners where they can learn more about you? And we'll have the links in the show.
Unknown Speaker 20:00
All right, so that if you want to leave it here, that would be good too. Yep. Okay. Um, so my website is www dot virtual amelia.com. That's VIRTUALAMILI a.com
Unknown Speaker 20:19
And then I'm most active on Instagram and my handle there is virtual dot Amelia. I was gonna say.com
Unknown Speaker 20:32
My Instagram handles virtual dot Amelia. Perfect, perfect. Amelia. I love this. I love this. I love this. So I want to thank you again for sharing all your knowledge with us. And hopefully we can have you back on again sometime. And because I know you have other things that you definitely could share with us, but be sure to check her out, go out to her website. And again, those links will all be in the show notes. So, but thanks for tuning in today. Thank you for having me, Joe. You're welcome.
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